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Product News: Gremln Presents White Label for Agencies!
Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s....
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Welcome to the Club: Creating a social brand ambassadors club can give your...
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your...
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When the Candidates Speak: Part 1 of a study in social media politics
Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election...
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Trick-or-Treating Your Way to Marketing Success
Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy....
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Exploring Collections: Facebook is testing a big new e-commerce feature for...
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can...
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5 Steps to Social Media Self-Regulation
Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to...
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Ditching the Pre-Social Mentality in a Social Marketing World
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race...
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Social Media MERIT: 5 ways to justify social to the CEO
Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools,...
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Social B2B Tips for the 3 Big Networks
If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why?...
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4 Ways to Measure Social Media ROI with Gremln
Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The...
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Let Them Post: Why You Should Allow Your Employees to Use Social Media at Work
You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls...
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New Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?
On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, including...
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What’s New in Social Media: March 1, 2013
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Facebook Insights Bug Facebook...
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Facebook Graph Search: What’s It All About?
Wondering how Facebook’s Graph Search will change how you, your business, and your customers use the social network? First announced Tuesday, January 15, 2013, Graph Search is currently in beta, though...
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Facebook News Feed & What It Means For Your Business Page
Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a...
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What’s New in Social Media: March 15, 2013
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Google+ unveiled a new profile...
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Finding Your Social Audience: A Treasure Map to Social Media Gold!
St. Patrick’s Day may be over, but we’re still after some social media gold – finding and building an active and engaged social media audience. And we’re willing to bet our lucky charms that you are,...
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What’s New in Social Media: March 29, 2013
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Facebook Introduces Comment Threads...
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10,000 Facebook Fans & Counting!
We recently reached 10,000 fans on our Facebook page – wow! We’re so thankful for the Gremln community that we’re offering a chance to win a Kindle Paperwhite! Visit our Facebook page to enter the...
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[Infographic] Your Social Media Presence: Good vs. Bad
At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to...
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